Top 10 Natural Cleaning Brands in New Zealand

September 28, 2026
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New Zealand shoppers can choose from citrus concentrates, plant-based supermarket ranges, refill tablets, powders, and traditional soap cleaners. The best option depends on the job, ingredient information, packaging, fragrance, dilution rate, and surface instructions.

This practical shortlist highlights ten brands offering eco-friendly cleaning products in New Zealand. It is not a laboratory ranking, so always compare the label with your household needs.

Quick Summary: Natural cleaning products come in many formats, including concentrates, refill systems, reusable bottles, powders, and plant-based formulas. Choosing the right product means considering how it is made, how it is packaged, how it should be diluted, and whether it is suitable for the surface or wastewater system you use.

10 Natural Cleaning Brands Available in New Zealand

1

ecostore

Designed in Aotearoa, ecostore offers household sprays, dishwashing products, laundry care, toilet cleaners, and refill concentrates. It suits shoppers wanting a broad range with supermarket and refill-hub availability.

2

Earthwise

Earthwise sells plant-based multi-surface, glass, bathroom, dishwashing, and laundry products. Its household cleaners use biodegradable surfactants and include options described as greywater and septic-tank safe.

3

Eco Planet

Kiwi-owned Eco Planet covers laundry, dishwashing, stain removal, and household cleaning. The brand highlights plant-based ingredients and bottles made from recycled plastic collected through New Zealand kerbside systems.

4

Green Goddess

Green Goddess focuses on New Zealand-made laundry powders, cleaning ingredients, concentrates, and low-waste household solutions. It is useful for shoppers who enjoy simple formulas or making cleaners from basic ingredients.

5

Figgy & Co

Made on the Kāpiti Coast, Figgy & Co offers Castile soap, cleaning paste, laundry powder, and DIY supplies. Its concentrated, palm-oil-free approach suits households seeking transparent ingredients and fragrance-free choices.

6

will&able

will&able produces dish liquid, laundry liquid, multi-purpose spray, glass cleaner, and toilet cleaner in New Zealand. Bottles use recycled milk-bottle plastic, while purchases support employment for neurodivergent and differently-abled Kiwis.

7

Dazz

Dazz supplies naturally derived cleaning tablets for all-purpose, bathroom, and glass spray bottles. Add a tablet to water at home, which reduces the need to repeatedly buy ready-filled bottles.

8

Good Change

Good Change pairs reusable glass bottles with concentrated refill tablets for kitchens, bathrooms, and general cleaning. Its formulations use plant-derived ingredients, essential oils, and botanicals, with clear instructions for preparing each spray.

9

Cleanery

Cleanery makes plant and mineral-based cleaning powders in New Zealand. The sachets mix with tap water in reusable bottles, offering a compact alternative to transporting full bottles of liquid cleaner.

10

Citrus Based Cleaner

Christchurch-made Citrus Based Cleaner uses d-limonene, a solvent extracted from orange peel, to tackle grease and grime. The Original Citrus Concentrate supports household, commercial, and rural cleaning, while the Chain Degreaser targets bikes, engines, wheels, and oily components.

Quick Comparison

Best Suited ToBrands to Compare
Broad household rangesecostore, Earthwise, Eco Planet
Back-to-basics cleaningGreen Goddess, Figgy & Co
Refill tablets or powdersDazz, Good Change, Cleanery
Social impactwill&able
Citrus concentrate and degreasingCitrus Based Cleaner

What Makes a Cleaning Product Eco-Friendly?

Look beyond leaves and green packaging. The New Zealand Commerce Commission says environmental claims should be accurate, scientifically sound, specific, and substantiated.

When comparing natural cleaning products, consider ingredient disclosure, concentration, refillability, packaging, biodegradability claims, local manufacturing, and whether the directions suit septic tanks or greywater systems.

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Ingredient Information

Look for clear information about the ingredients used in the cleaning formula.

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Concentration

Check dilution instructions and understand how much product is required for each cleaning task.

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Refillability

Refill tablets, powders, and concentrates can reduce the need for repeatedly purchasing ready-filled bottles.

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Packaging

Consider reusable bottles, recycled materials, packaging volume, and how frequently packaging needs replacing.

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Biodegradability Claims

Look for specific and substantiated environmental claims rather than relying only on green branding.

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Wastewater Compatibility

Check whether the product instructions are suitable for septic tanks or greywater systems where relevant.

Expert Insight

Citrus Based Cleaner product information explains that d-limonene helps lift oily soils. Concentration matters: follow the stated dilution, test colourfastness, and use a stronger mix only where directed.

The company's FAQ also identifies surfaces requiring extra care.

Frequently Asked Questions

Are natural cleaning products automatically safe on every surface?

No. Acids, alkalis, essential oils, and citrus solvents can affect some finishes. Read the label, patch-test an inconspicuous area, and avoid combining products unless the manufacturer explicitly permits it.

Which citrus cleaning product should I choose?

Use the Original Citrus Concentrate for versatile cleaning and review Citrus Blast when sanitising is required. Follow the product directions and choose the formula suited to your surface and wastewater system.

Choose a Practical Citrus Cleaner

Citrus Based Cleaner offers concentrated products for homes, workshops, farms, and commercial spaces, plus reusable spray bottles. Ready to simplify your cleaning cupboard?

Order Eco-Friendly Cleaning Products Contact Citrus Based Cleaner

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